WOW CAREERS
Everyday 87 young Australians spend their first day of work at Woolworths.

So many of us have started our professional lives working at supermarkets, in fact every day 87 young Australians spend their first day of work at Woolworths. We completed a series of interviews with parents and their children to find out what it means to them, to start working at Woolworths.

The campaign helped change perception of the brand and helped us find celebrities who had also started their professional lives at the supermarket, including the Blue Wiggle and David Warne.